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Innovation and Entrepreneurship

Dimension

Course Name (Chinese)

Course Name (English)

English Description

Innovation

and

Entrepren

e-urship

創新

思考

Innovative Thinking

Through series of classes to train students embracing the

innovative thinking and gradually internalize it to become

innovative entrepreneurship.Since the generation is changing

so rapidly, the competitors are no longer came from local

land but from everywhere in global village. Under this highly

competitive world, every one of us need to fully embrace the

true value of innovation, and incubate our own

entrepreneurship with hack spirit, which will lead us to an

island of innovation.

創業

概論

Introduction to Entrepreneurial

The course enable participant to realize the essential features

of innovation via cases study. Various types of innovation

cases are included,such as: technology innovation, service

innovation and   management innovation. We also plan to

invites some successful constants to give participants talk

and share their experiences, including the challenge and their

resolving process.The real case study enables participants to

understand the entrepreneurship and the steps to start a

business.The participants are required to complete the case

reading and a preview report is required in advance the class.

We hope that every participant can proposetheir opinion and

persuade others colleges of their viewpoints.

創新

與創業

Innovation and Entrepreneurshi

Managers must have excellent leadership skills in order to A

start-up company has lots of challenges, such as: niche

market located and brand diffusion. The course intends to

encourage the participant to become an entrepreneur and

handle with these challenges. A start-up company is

different from well-developed one due to limited resources.

Usually, to response customer’s requirement, the

entrepreneur must take multiple criteria into consideration

simultaneously.The course include three parts. Part I build

students’ concept about innovation and entrepreneurship.

Part II is about market identification. Part III is about

marketing management of a start-up company. The efficient

marketing activities enable business to approach customer’s

requirement, to bring their customer product (or services)

and get customer’s feedback. Also,the marketing

management helps entrepreneur to reach their

potentialinvestor to obtain more resources.